With the help of Lucky Craft pro staff member Kelly Jordon, Lucky Craft has designed a new topwater lure the Kelly J. Bream imitation topwaters have been the latest trend in bass fishing, and Lucky Craft has the new secret weapon. During the post-spawn, bass feed heavily on shallow-water baitfish. Even into the summer months, as long as the baitfish are in shallow water, big female bass will stay around to eat them. With its deep profile, the Kelly J realistically resembles a baitfish, and according to Jordon, its like throwing live bait. With a prop on the front and one on the back, the Kelly J makes a clicking noise as if it were an aggravating baitfish, and the bass cant resist.